Hitachi Sales (Malaysia) Sdn Berhad is the marketing arm of Hitachi consumer electronic products such as audio and video equipment and home appliances. The company was established in 1972 with one sales office in Petaling Jaya, Selangor.
As at 31 March 2014, the company now operates five main service centre in Penang, Ipoh, Kuantan, Johore and Kuching, and appointed agent in Sabah, Sarawak and Labuan has been terminated after Kuching branch setup in April 2012. The company services hub also having a several service points all over the country named as Hitachi Authorized Service Shop (HASS) and Hitachi Authorized Service Agent (HASA).
Initially, without any local based factory, the company could only market products manufactured mainly in Japan. In 1989, with the establishment of its related party Hitachi Air Conditioner products (Malaysia) Sdn Bhd in Bangi, Selangor, the company is now able to provide locally manufactured goods as well as imported goods from Japan and Thailand.