Under its corporate slogan, “Sharing Passion & Performance,” the Yamaha Group seeks to contribute to the enrichment of people’s lives through its business activities.
Since its founding in 1887, Yamaha has provided a variety of products and services centered on sound and music. We have created excitement and cultural inspiration together with people around the world by responding in many life scenes to wide-ranging needs related to music, education, and culture. We are always aware of the need to create customer value by offering products and services that go beyond our customers’ expectations and give them inspiration. To accomplish this, we want to interact proactively with each of our customers and to propose products and services from their perspectives.
In April 2016, Yamaha embarked on its new medium-term management plan “NEXT STAGE 12,” which states that Yamaha’s basic strategy is to consolidate competitive superiority through adding new value and differentiation. To do this, Yamaha will further deepen its ties with customers and provide them optimal services and solutions.
To continue to offer new value that only Yamaha can provide, we made the decision to establish an “Innovation Center” and have begun construction on a building dedicated to R&D. By concentrating development divisions into a single location, Yamaha aims to increase the efficiency of development activities as well as accelerate innovation by promoting interchange among technical personnel and collaboration both internally and with related parties outside Yamaha. As Yamaha brings together and draws fully on its technology, know-how, and sensitivities developed over its long history, we believe that Yamaha personnel will continue to take on challenges with passion and create value that will reverberate in people’s hearts.
Looking ahead, we will be making every effort to ensure that Yamaha becomes “an Indispensable, Brilliantly Individual Company” and continues to enjoy long and close relationships with its customers. I would greatly appreciate your ongoing support.